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Kia Sportage Launch

THE BRIEF

For our first event with Kia Motors we were tasked with providing an innovative and fun dealer training event that we could take around the Uk for the launch of the new Kia Sportage. Our creative team got to work and prepared a full proposal that was presented back to the client within 3 days. With just 2 months before the event was due to go live and with Christmas in the mix time was of the essence.

THE IDEA

Years of experience as a serious training company as well as an events business have taught us that delegates learn when having fun and also when they learn in situ. We therefore presented an event that put the delegates in car in groups of 4 all day except for a brief introductory presentation, lunch and a very short debrief/prize giving. Firstly D&S Events sourced a series of venues that fit with the Kia Sportage brand, Leeds Headingly, Edinburgh Murrayfield and Oxford Stadium. All venues were to be delivered in just 1 week with the Company providing a full service that included presentation design and content, venue finding and hiring, all event logistics including vehicle transportation, all set up and breakdown, full event management and all event staff.

Two road routes were set at each venue to suit the 2 engine variants and the routes were then GPS plotted. A series of fun Treasure Hunt clues were set around the routes that required to the delegates to answer questions and take photos with the provided Polaroid cameras.

D&S Events worked closely with the Autotguide team to script and deliver all of the route directions and Treasure Hunt questions via the GPS system that we fitted to each vehicle.

As well as being fun it was important to deliver product information about the new vehicles and to allow the delegates to explore the vehicle in safety. All of the product information was delivered in car via Autoguide by Tiff Needell and delivered at precisely the right moment via GPS.

Remote activity sites were also set up en route where delegates were required to complete various other product related tasks like seat folding, product placement and 4x4 off road driving. Each of these activities was marked along with the treasure hunt clues and photos to go towards the ultimate team score. To test the delegates newly gained product knowledge a hand held PDA quiz was completed at the end of each route to complete the competitive element. Once all aspects of the competition had been added up each member of the winning teams received a voucher from one of D&S Events partner agencies Buy A Gift

SUMMARY

Not only was the event successful from a delegate perspective; the client was also very happy with the quality of the event and the fact that it was delivered under budget. The delegates averaged over 83% on their product knowledge gained during the day as well as having the ‘best launch event ever’. D&S Events next challenge is to top this one, high standards have been set by the creative team and the event management team alike and they must be upheld but while we are having this much fun that shouldn’t

Contacts & Links
D&S Events Ltd
Tel: +44 (0) 1332 810007
Fax: +44 (0) 1332 812092
info@dandsevents.co.uk